Xero CEO Sukhinder Singh Cassidy Sells Remaining Shares in $2.2M Transaction Sukhinder Singh Cassidy, the chief executive of Xero, has completed the sale of all her remaining shares in the company through a $2.2 million transaction, according to a report published on July 13, 2026. The move comes amid a period of uncertainty for the accounting software firm, as its chairman, David Thodey, seeks to secure shareholder backing for a revised compensation package for Cassidy. The new terms aim to align her pay more closely with executives in Silicon Valley while reducing reliance on the company’s struggling share price. Cassidy, a prominent figure on the Australian Securities Exchange (ASX), has long been among the highest-paid CEOs listed on the market. However, her remuneration package has become a contentious issue as Xero’s share price has declined sharply, rendering a significant portion of her share-based compensation effectively worthless. The company’s performance has been hampered by broader challenges in the accounting software sector, including increased competition and shifting market dynamics. Thodey, who has been actively engaging with investors, has been pushing for a restructuring of Cassidy’s pay terms. The proposed changes would shift the focus from performance-linked incentives tied to stock prices to a more stable income structure. This adjustment is intended to address concerns among shareholders and stabilize the company’s leadership dynamics during a period of financial strain. The timing of Cassidy’s share sale has raised questions among investors, as it coincides with efforts to secure support for her revised compensation plan. Analysts suggest that the transaction may signal a shift in her long-term commitment to the company, though Cassidy has not publicly commented on the decision.#share_price #asx #xero #sukhinder_singh_cassidy #david_thodey
Xero Launches Ultra Plan To Target Australia’s Medium-Sized Businesses Xero has introduced Ultra, a new service tailored for medium-sized businesses in Australia that have outgrown basic accounting tools but are not yet ready to adopt full enterprise resource planning (ERP) systems. The plan marks a strategic shift for Xero, which has historically focused on small businesses. Ultra aims to deliver ERP-level capabilities in financial control, reporting, and visibility while staying within the same platform used by Xero’s existing customers. Priced at $500 per month (including GST), the plan is designed to address the needs of businesses scaling beyond the capacity of entry-level tools but without the complexity and cost of traditional ERP systems. The launch of Ultra is positioned as a response to a common challenge faced by growing Australian businesses. As organizations expand, they often find themselves trapped between software suited for smaller operations and enterprise systems built for much larger companies. Ultra seeks to bridge this gap by offering advanced tools without requiring a complete migration to a new platform. Angad Soin, Managing Director Australia and New Zealand and Global Chief Strategy Officer at Xero, emphasized the importance of serving this segment. “Australia’s scaling businesses are a vital part of this economy, and their needs are genuinely different,” Soin said. “Xero has always grown alongside its customers. Ultra is the next step in that strategy, serving a segment that’s complex enough to need more but still desires simplicity.” Ultra’s features include Syft Advanced reporting, which provides multi-entity consolidated reporting, scenario modeling, AI-powered insights, and four-way cash flow forecasting.#australia #xero #angad_soin #trainwest #damien_wragg
