Imax Expands Asia-Pacific Strategy After Record Box Office in 2025 Imax has embarked on a strategic shift in the Asia-Pacific region, marked by a record-breaking performance in 2025 that underscores its growing diversification beyond its traditional reliance on China. The company reported $1.28 billion in global box office revenue for the year, a 40% increase compared to 2024. The Asia-Pacific region alone contributed nearly half of this total, with a year-on-year surge of almost 80%. China, which had long been Imax’s primary market in Asia, accounted for $407 million in revenue—its highest-ever contribution, surpassing the previous record set in 2019 by 5%. Asia excluding China added $230 million, also a record for that region. This spread of success across diverse markets such as Japan, India, Australia, Indonesia, Malaysia, Thailand, and Vietnam signals a fundamental shift in Imax’s growth strategy. Giovanni Dolci, Imax’s chief commercial officer, emphasized that the era of a single market driving the company’s expansion is over. Speaking to Variety, Dolci noted that in 2025, Imax’s new theater agreements were evenly distributed across Asia-Pacific, continental Europe, and other regions. Record signings in Japan and Australia, new deals in Germany and France, and a balanced contribution from multiple markets highlighted a more resilient and diversified growth model. “Five years ago, if you asked me where Imax’s growth was coming from, the answer was China. Ten years ago, it was North America,” Dolci said. Now, no single market dominates, and this balance is a deliberate business strategy. China remains Imax’s largest market, with 797 locations—nearly 44% of the company’s 1,796 total theaters.#pvr_inox #imax #giovanni_dolci #wanda #ramayana
