Reliance Retail acquires Priyanka Chopra Jonas’ Anomaly, eyes major beauty expansion in India and global markets Reliance Retail has announced the acquisition of Anomaly, the global haircare brand founded by Priyanka Chopra Jonas. The deal includes the brand’s trademarks, intellectual property, and digital assets, marking a significant move in Reliance Retail’s efforts to strengthen its fast-growing beauty and personal care portfolio. Launched in 2021, Anomaly has positioned itself as a clean, vegan, and high-performance haircare brand at an accessible price point. Over the years, it has built a strong presence across international markets, making it a notable name in the global beauty space. With this acquisition, Reliance Retail gains full ownership of the brand’s ecosystem, enabling it to scale Anomaly across its extensive offline and online retail network. The company plans to leverage its omnichannel capabilities, including its beauty platform Tira, to expand the brand’s reach and accessibility among consumers. Commenting on the development, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging ... #Retail #Chopra_Jonas #Priyanka_Chopra #Chopra #Reliance #Reliance_Retail #Jonas’_Anomaly #eyes_major #Retail_acquires #Anomaly
