Reliance Retail acquires Priyanka Chopra Jonas’ Anomaly, eyes major beauty expansion in India and global markets Reliance Retail has announced the acquisition of Anomaly, the global haircare brand founded by Priyanka Chopra Jonas. The deal includes the brand’s trademarks, intellectual property, and digital assets, marking a significant move in Reliance Retail’s efforts to strengthen its fast-growing beauty and personal care portfolio. Launched in 2021, Anomaly has positioned itself as a clean, vegan, and high-performance haircare brand at an accessible price point. Over the years, it has built a strong presence across international markets, making it a notable name in the global beauty space. With this acquisition, Reliance Retail gains full ownership of the brand’s ecosystem, enabling it to scale Anomaly across its extensive offline and online retail network. The company plans to leverage its omnichannel capabilities, including its beauty platform Tira, to expand the brand’s reach and accessibility among consumers. Commenting on the development, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging ... #Retail #Chopra_Jonas #Priyanka_Chopra #Chopra #Reliance #Reliance_Retail #Jonas’_Anomaly #eyes_major #Retail_acquires #Anomaly
Priyanka Chopra Jonas joins Bentley as global ambassador; debuts in new campaign shot in Los Angeles Global star Priyanka Chopra Jonas has been announced as the new global brand ambassador for Bentley Motors, marking the beginning of a new collaboration between the actor-producer and the luxury automobile brand. The announcement is accompanied by a new campaign set to launch this weekend, with an extended film scheduled to premiere in the coming weeks. The campaign introduces a fresh creative direction for Bentley, captured by Co-Creative Director Greg Williams. Shot in a documentary-style format, the film offers a more personal and conversational look at Priyanka’s journey, featuring candid reflections on her life, career, and creative outlook. The visuals were filmed at Sony Studios in Los Angeles, with the Bentley Continental GT subtly integrated into the narrative. Priyanka Chopra Jonas joins a growing roster of global ambassadors associated with the brand, including Greg Williams and Mai Ikuzawa, who were appointed as Co-Creative Directors last year. The campaign positions her as part of Bentley’s broader effort to evolve its storytelling and connect with audiences through more authentic narratives. Speaking about the collaboration, Priyanka said, “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this c... #Los_Angeles #Chopra_Jonas #Priyanka_Chopra #Priyanka #Bentley_Motors #luxury_automobile #Bentley #Greg_Williams #Jonas_joins #star_Priyanka
Mahesh Babu, Priyanka Chopra Jonas starrer Varanasi becomes first Indian film shot In Antarctica; creates history on Ross Ice Shelf SS Rajamouli’s ambitious epic Varanasi starring Mahesh Babu and Priyanka Chopra Jonas is already making headlines for its scale. The film has now even achieved a historic milestone even before release. The upcoming action-adventure has become the first Indian film to be shot in Antarctica and only the fourth feature film in cinematic history to have sequences actually filmed on the frozen continent. Globally, only three feature films — South of Sanity (2012), The Odyssey (2016), and Virus (1980))— have previously shot scenes in Antarctica. Many films set in the region, such as The Thing and Eight Below, relied on visual effects or alternative locations, with no actual filming taking place on the continent. Meanwhile, Scott of the Antarctic featured pre-production landscape footage captured on location, but its principal photography began elsewhere. Adding to the achievement, Varanasi is reportedly the first film ever to cover the Ross Ice Shelf on screen, marking another cinematic first. The development positions the film among a rare category of global productions that have braved one of the harshest terrains on Earth for authentic storytelling. Directed by S. S. Rajamouli, who co-wrote the film with V. Vijayendra Prasad and S. S. Kanchi, Varanasi is mounted as a large-scale globetrotting adventure rooted in Indian cultural themes. Pr... #Chopra_Jonas #Priyanka_Chopra #Mahesh_Babu #Priyanka #Chopra #Jonas #Indian_film #Jonas_starrer #starring_Mahesh #Babu
Priyanka Chopra Jonas cast as female lead in Hrithik Roshan’s Krrish 4 It is confirmed! Priyanka Chopra Jonas is back in Bollywood. Sources confirmed that she has been finalized for the female lead of the fourth segment of Hrithik Roshan’s Krrish. For those who came in late, Priyanka played the lead in the last two instalments of Krrish. She then headed westwards for stardom and marriage. She is back in Indian cinema with SS Rajamouli’s Varanasi, and now into Bollywood with Krrish 4. Her last Bollywood assignment was Shonali Bose’s The Sky Is Pink in 2019, after which she was finalized for Sanjay Leela Bhansali’s Gangubai Kathiawadi. But the role slipped out of Priyanka’s fingers at the last minute and went to Alia Bhatt. This is where S S Rajamouli and Mahesh Babu stepped in. A source in the know revealed what happened next: “Unlike the A-listers in Bollywood, Rajamouli and Mahesh Babu had absolutely no problem working with Priyanka. They treated her like the cinema royalty that she is, offered her the money that she gets in the West, which is much more than what she ever got for any Hindi film, and expanded her role when she stepped in. ”A source very close to the project revealed that Priyanka has become very close to Mahesh Babu, his wife Namrata and their daughter Sitara. “This is Priyanka’s gateway into Bollywood via Telugu cinema. She has chosen to represent Indian cinema on a global platform through Rajamouli’s cinematic universe,” informed a hotshot Bollywood f... #Chopra_Jonas #Hrithik_Roshan #Priyanka_Chopra #Jonas_cast #Mahesh_Babu #Krrish #Priyanka #Bollywood #Chopra #Jonas
