Meghan Markle and Netflix End Partnership on As Ever: What It Means for Brand Meghan Markle’s lifestyle brand, As ever, is moving forward independently after ending its partnership with Netflix. The streaming giant confirmed the decision, stating that Meghan will continue to grow the brand on her own. A spokesperson for As ever noted that the brand is now “ready to stand on its own” following its rapid growth during the first year of the collaboration. The brand, which launched last year with products like fruit spreads, flower sprinkles, and honey tied to Meghan’s Netflix series With Love, Meghan, has seen significant success, including selling out its initial product drop. The partnership between Meghan and Netflix began in 2020 with a reported $100 deal, which included the production of several documentaries and series, such as Harry & Meghan (2022), Live to Lead (2022), Heart of Invictus (2023), and Polo (2024). However, the deal was not renewed in 2025, reflecting a broader shift in Netflix’s business strategy toward first-look deals rather than multi-project agreements. Despite the partnership ending, With Love, Meghan continued with a second season and a holiday special, though no future plans for the series have been announced. Meghan has described the process of launching As ever as a “learning curve,” acknowledging the public scrutiny she faced but emphasizing the growth she experienced. She expressed gratitude for the support she received, stating that it helped her navigate the challenges of building the brand. A source close to the brand added that this year is focused on establishing and scaling As ever, with Meghan working alongside her team to create a brand that aligns with her personal values and lifestyle.#as_ever #netflix #with_love_meghan #meghan_markle #heart_of_invictus
