Meghan Markle and Netflix End Partnership on As Ever: What It Means for Brand Meghan Markle’s lifestyle brand, As ever, is moving forward independently after ending its partnership with Netflix. The streaming giant confirmed the decision, stating that Meghan will continue to grow the brand on her own. A spokesperson for As ever noted that the brand is now “ready to stand on its own” following its rapid growth during the first year of the collaboration. The brand, which launched last year with products like fruit spreads, flower sprinkles, and honey tied to Meghan’s Netflix series With Love, Meghan, has seen significant success, including selling out its initial product drop. The partnership between Meghan and Netflix began in 2020 with a reported $100 deal, which included the production of several documentaries and series, such as Harry & Meghan (2022), Live to Lead (2022), Heart of Invictus (2023), and Polo (2024). However, the deal was not renewed in 2025, reflecting a broader shift in Netflix’s business strategy toward first-look deals rather than multi-project agreements. Despite the partnership ending, With Love, Meghan continued with a second season and a holiday special, though no future plans for the series have been announced. Meghan has described the process of launching As ever as a “learning curve,” acknowledging the public scrutiny she faced but emphasizing the growth she experienced. She expressed gratitude for the support she received, stating that it helped her navigate the challenges of building the brand. A source close to the brand added that this year is focused on establishing and scaling As ever, with Meghan working alongside her team to create a brand that aligns with her personal values and lifestyle.#as_ever #netflix #with_love_meghan #meghan_markle #heart_of_invictus
Meghan, Duchess of Sussex, Ends Partnership with Netflix Meghan Markle, the Duchess of Sussex, has announced the end of her collaboration with Netflix, marking the conclusion of her lifestyle brand, As Ever. The partnership, which began with the launch of her Netflix series “With Love, Meghan,” has come to a close as the brand prepares to operate independently. The brand, which includes products such as jams, teas, wine, and honey, was launched last year alongside the series. A spokesperson for As Ever stated in a statement shared with CNN, “As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.” Netflix released a statement acknowledging the collaboration, praising Meghan’s vision for the brand. “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” the statement read. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.” Markle’s Netflix show, which features cooking and entertaining tips often shared with celebrity friends, aligns with her established focus on lifestyle content. Prior to her marriage to Prince Harry in 2018, she maintained a lifestyle blog titled Tig, which similarly highlighted her interests in food, fashion, and personal style. The Duchess and Prince Harry now reside in Montecito, California, with their two children, Prince Archie, 6, and Princess Lilibet, 4.#meghan_duchess_of_sussex #as_ever #netflix #montecito_california #with_love_meghan
